The Equal® Story
In 1965, while licking his finger to pick up a piece of paper, Dr. James Schlatter – a scientist who was doing research with amino acids at G.D. Searle and Company – tasted a sweet, attractive flavor. Inadvertently, he had discovered aspartame, an ingredient that would revolutionize the "sweetener" category and become the main sweetener ingredient in Equal® Original zero-calorie sweetener.

For more than 30 years, millions of consumers have enjoyed the clean, sweet taste of Equal in the familiar "blue" package to flavor their favorite brewed beverages. Now, Equal has expanded to include the taste choices of popular Equal Sucralose and Equal Saccharin zero-calorie sweeteners. That means operators can offer a complete selection of highly recognized, nationally branded zero-calorie sweeteners to satisfy all taste preferences.


The Equal brand stands for trust and quality, and operators can feel confident about offering the Equal Away From Home collection.

Iced Tea

© 2014 Merisant Company. Equal is a registered trademark of Merisant Company. Pure Via is a registered trademark of Whole Earth Sweetener Company LLC